Anna Claudia Toledo Avellar

Graduated at the Pontifical Catholic University of Rio de Janeiro in 2010, Anna has extensive experience in intellectual property, unfair competition, ambush marketing, entertainment, and event operations. With eight years of experience at FIFA, she played a key role in managing the legal and operational aspects of some of the world’s largest and most complex sports events.

Her expertise includes advising on global strategies for commercial rights protection and enforcement, tackling legal challenges in the entertainment and sports sectors, and overseeing and executing the legal operations of megaevents, including direct involvement in 3 FIFA World Cup tournaments and two FIFA Women’s World Cup tournaments.

Before joining FIFA, Anna worked at a renowned IP law firm, where she gained extensive experience in managing large trademark portfolios, contracts, protection, clearance, and strategic enforcement of commercial rights.

Anna currently leads our Commercial Rights & Events Department.